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20w usb-c power adapter

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A small market ($66K/yr) — this niche doesn't clear our bar today.

Market size 17Growth 18Conversion 74Competition 30Returns 96Price range 54Avg price 37Brand share 34Review moat 24Quality gap 50

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Price range

Good£5.70–£26.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£10.46

avg listing price — sweet spot $15–$100

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,936

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.3%

90-day search growth — must beat 0% to launch

Market size

Bad£66K

£66K/yr · 92K searches