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20tb hard drive
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£345K£345K/yr · 182K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£252.74avg listing price — sweet spot $15–$100
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Price range
Bad£31.45–£473.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad27,227.2avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price