36
2.5 hdd
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£52.10avg listing price — sweet spot $15–$100
Price range
Good£10.62–£129.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,835.1avg incumbent reviews — the moat a new listing must climb
Market size
Bad£58K£58K/yr · 99K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.9%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Price