25
18tb
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 5% kills the launch gate
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£305.87avg listing price — sweet spot $15–$100
Review moat
Bad7,676.61avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.5%90-day search growth — must beat 0% to launch
Market size
Bad£47K£47K/yr · 26K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£227.49–£419.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price