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16tb hard drive
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Market size
Good£412K£412K/yr · 213K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£238.68avg listing price — sweet spot $15–$100
Review moat
Bad5,924.83avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Price range
Bad£76.90–£412.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price