40
16 inch laptop case
Skip itSoft demand (-23.9% this quarter) — this niche doesn't clear our bar today.
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Good£13.00avg listing price — sweet spot $15–$100
Price range
Good£7.46–£22.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Okay£119K£119K/yr · 278K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,609.61avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.9%90-day search growth — must beat 0% to launch