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Worth a lookShows searches that convert (18.9% search→purchase), but soft demand (-0.6% this quarter) keeps it on the watch list.
Conversion
Incredible18.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£17.34avg listing price — sweet spot $15–$100
Review moat
Great422.61avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£8.82–£24.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay£118K£118K/yr · 36K searches
Growth
Bad-0.6%90-day search growth — must beat 0% to launch