55
wire
Worth a lookShows low returns (0.3%), but pricing outside the sweet spot ($6.12 avg) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Growth
Great+94.8%90-day search growth — must beat 0% to launch
Review moat
Okay1,664.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay£128K£128K/yr · 140K searches
Price range
Bad£2.51–£19.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.12avg listing price — sweet spot $15–$100