46
white roll
Skip itSoft demand (-32.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible18.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Okay2,090.2avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.71avg listing price — sweet spot $15–$100
Price range
Okay£2.30–£19.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad70%top-5 click share — a locked-up shelf
Market size
Bad£78K£78K/yr · 38K searches
Growth
Bad-32.5%90-day search growth — must beat 0% to launch