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white cake board
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great12.0%search→purchase rate — share of searches ending in a sale
Review moat
Great339.15avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Avg price
Bad£7.15avg listing price — sweet spot $15–$100
Market size
Bad£44K£44K/yr · 51K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.69–£12.25cheapest to priciest tracked listing — scored on the share inside $15–$100