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53

wheelie bin

Worth a look

Shows low returns (0.0%), but weak search conversion (2.5%) keeps it on the watch list.

Market size 43Growth 41Conversion 32Competition 36Returns 100Price range 95Avg price 95Brand share 38Review moat 89Quality gap 37

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible£42.92

avg listing price — sweet spot $15–$100

Price range

Incredible£15.54–£81.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great215.95

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£224K

£224K/yr · 207K searches

Growth

Okay+12.5%

90-day search growth — must beat 0% to launch

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale