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urinal mats
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Review moat
Great111.67avg incumbent reviews — the moat a new listing must climb
Avg price
Great£19.52avg listing price — sweet spot $15–$100
Price range
Good£7.54–£32.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Okay£118K£118K/yr · 37K searches
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Signals Low Review Barrier