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54

urinal blocks

Worth a look

Shows low returns (0.1%), but a concentrated shelf (top 5 take 81% of clicks) keeps it on the watch list.

Market size 25Growth 36Conversion 97Competition 16Returns 100Price range 95Avg price 90Brand share 29Review moat 95Quality gap 63

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible15.4%

search→purchase rate — share of searches ending in a sale

Review moat

Incredible93.18

avg incumbent reviews — the moat a new listing must climb

Price range

Incredible£16.17–£27.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£20.85

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+8.9%

90-day search growth — must beat 0% to launch

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Market size

Bad£100K

£100K/yr · 31K searches

Competition

Bad81%

top-5 click share — a locked-up shelf