50
travel john
Worth a lookShows low returns (0.7%), but a small market ($8K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Great+100.0%90-day search growth — must beat 0% to launch
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Review moat
Good729avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.50avg listing price — sweet spot $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Price range
Bad£6.16–£15.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£8K£8K/yr · 9K searches