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traffic cones
Worth a lookShows low returns (0.2%), but a small market ($121K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible£26.92avg listing price — sweet spot $15–$100
Review moat
Great144.63avg incumbent reviews — the moat a new listing must climb
Price range
Great£5.78–£86.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay£121K£121K/yr · 143K searches
Signals Low Review Barrier