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thermostat plug
Skip itSoft demand (-58.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great282.26avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£16.28avg listing price — sweet spot $15–$100
Price range
Good£7.78–£29.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Returns
Good3.0%return rate — above 5% kills the launch gate
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad£34K£34K/yr · 24K searches
Growth
Bad-58.2%90-day search growth — must beat 0% to launch