52
tape
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($0.83–$13.88) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Market size
Good£497K£497K/yr · 735K searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Review moat
Bad11,527.8avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£4.58avg listing price — sweet spot $15–$100
Price range
Bad£0.83–£13.88cheapest to priciest tracked listing — scored on the share inside $15–$100