42
swabs
Skip itPrices mostly outside the sweet spot ($1.74–$15.80) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.7%search→purchase rate — share of searches ending in a sale
Review moat
Good801.13avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.3%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.47avg listing price — sweet spot $15–$100
Market size
Bad£43K£43K/yr · 44K searches
Price range
Bad£1.74–£15.80cheapest to priciest tracked listing — scored on the share inside $15–$100