45
surgical spirit
Skip itPrices mostly outside the sweet spot ($4.23–$16.57) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Okay1,988.94avg incumbent reviews — the moat a new listing must climb
Market size
Okay£186K£186K/yr · 209K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Avg price
Bad£8.36avg listing price — sweet spot $15–$100
Price range
Bad£4.23–£16.57cheapest to priciest tracked listing — scored on the share inside $15–$100