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strep a test kit
Skip itA concentrated shelf (top 5 take 96% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Review moat
Incredible58.5avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.23avg listing price — sweet spot $15–$100
Price range
Bad£5.41–£16.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£43K£43K/yr · 27K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-32.3%90-day search growth — must beat 0% to launch
Competition
Bad96%top-5 click share — a locked-up shelf
Signals Low Review Barrier