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stethoscope
Skip itSoft demand (-28.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£25.91avg listing price — sweet spot $15–$100
Price range
Great£3.36–£84.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Market size
Good£469K£469K/yr · 330K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad90%top-5 brand share — brand-locked demand
Review moat
Bad17,009.94avg incumbent reviews — the moat a new listing must climb
Growth
Bad-28.2%90-day search growth — must beat 0% to launch