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sterile water
Skip itPrices mostly outside the sweet spot ($4.27–$15.03) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Review moat
Good610.44avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Bad£7.42avg listing price — sweet spot $15–$100
Competition
Bad87%top-5 click share — a locked-up shelf
Market size
Bad£33K£33K/yr · 61K searches
Price range
Bad£4.27–£15.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier