48
steri strips
Skip itPrices mostly outside the sweet spot ($2.11–$8.46) — this niche doesn't clear our bar today.
Conversion
Incredible20.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£363K£363K/yr · 372K searches
Review moat
Good1,413.55avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Avg price
Bad£4.78avg listing price — sweet spot $15–$100
Price range
Bad£2.11–£8.46cheapest to priciest tracked listing — scored on the share inside $15–$100