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spirit box
Skip itWeak search conversion (1.0%) — this niche doesn't clear our bar today.
Avg price
Incredible£42.48avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great167.95avg incumbent reviews — the moat a new listing must climb
Price range
Great£6.73–£110.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Market size
Bad£71K£71K/yr · 166K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale