52
spill kit
Worth a lookShows low returns (0.1%), but soft demand (-11.8% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible55.71avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£30.37avg listing price — sweet spot $15–$100
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Okay£5.79–£178.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Okay£121K£121K/yr · 40K searches
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Signals Low Review Barrier