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small cardboard boxes
Skip itSoft demand (-15.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Good683.58avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay£140K£140K/yr · 326K searches
Avg price
Okay£9.35avg listing price — sweet spot $15–$100
Growth
Bad-15.7%90-day search growth — must beat 0% to launch
Price range
Bad£4.01–£17.31cheapest to priciest tracked listing — scored on the share inside $15–$100