52
shrink wrap
Worth a lookShows low returns (0.4%), but soft demand (-6.7% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Market size
Good£489K£489K/yr · 388K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,562.59avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.81avg listing price — sweet spot $15–$100
Price range
Bad£4.84–£18.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Signals Low Review Barrier