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shrink plastic
Skip itPrices mostly outside the sweet spot ($4.10–$16.00) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Good624.58avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Avg price
Bad£8.46avg listing price — sweet spot $15–$100
Market size
Bad£56K£56K/yr · 133K searches
Price range
Bad£4.10–£16.00cheapest to priciest tracked listing — scored on the share inside $15–$100