38
shims
Skip itPrices mostly outside the sweet spot ($4.92–$15.17) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Review moat
Good593.58avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.29avg listing price — sweet spot $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad£62K£62K/yr · 89K searches
Price range
Bad£4.92–£15.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier