51
scotch brite
Worth a lookShows low returns (0.3%), but soft demand (-9.6% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.20–£26.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,691.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£127K£127K/yr · 130K searches
Avg price
Bad£8.66avg listing price — sweet spot $15–$100
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand