39
scalpel
Skip itPrices mostly outside the sweet spot ($3.03–$7.08) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,180.14avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad£96K£96K/yr · 309K searches
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Avg price
Bad£5.28avg listing price — sweet spot $15–$100
Price range
Bad£3.03–£7.08cheapest to priciest tracked listing — scored on the share inside $15–$100