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scalpel blades
Skip itSoft demand (-16.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great278.61avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Price range
Okay£2.63–£19.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.59avg listing price — sweet spot $15–$100
Market size
Bad£71K£71K/yr · 144K searches
Growth
Bad-16.1%90-day search growth — must beat 0% to launch