42
saline eye wash
Skip itPrices mostly outside the sweet spot ($2.49–$7.58) — this niche doesn't clear our bar today.
Conversion
Incredible18.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good811.2avg incumbent reviews — the moat a new listing must climb
Growth
Good+20.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad£5.50avg listing price — sweet spot $15–$100
Market size
Bad£36K£36K/yr · 36K searches
Price range
Bad£2.49–£7.58cheapest to priciest tracked listing — scored on the share inside $15–$100