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safer food better business for caterers 2022
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Review moat
Great140avg incumbent reviews — the moat a new listing must climb
Avg price
Great£17.96avg listing price — sweet spot $15–$100
Price range
Great£10.31–£29.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£248K£248K/yr · 100K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf