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rubbing alcohol
Skip itPrices mostly outside the sweet spot ($2.55–$6.40) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Market size
Good£427K£427K/yr · 662K searches
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Review moat
Bad5,729.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Avg price
Bad£4.82avg listing price — sweet spot $15–$100
Competition
Bad88%top-5 click share — a locked-up shelf
Price range
Bad£2.55–£6.40cheapest to priciest tracked listing — scored on the share inside $15–$100