55
rubber mat
Worth a lookShows low returns (1.0%), but weak search conversion (1.4%) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Avg price
Great£16.52avg listing price — sweet spot $15–$100
Price range
Good£2.46–£51.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,465.9avg incumbent reviews — the moat a new listing must climb
Market size
Okay£150K£150K/yr · 636K searches
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand