60
rope
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Price range
Good£3.39–£31.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,204.69avg incumbent reviews — the moat a new listing must climb
Growth
Good+27.4%90-day search growth — must beat 0% to launch
Market size
Okay£241K£241K/yr · 556K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.97avg listing price — sweet spot $15–$100