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rectangle cake board
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Review moat
Good997.91avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£108K£108K/yr · 148K searches
Competition
Bad76%top-5 click share — a locked-up shelf
Avg price
Bad£7.12avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.97–£11.28cheapest to priciest tracked listing — scored on the share inside $15–$100