53
rainbow pla
Worth a lookShows low returns (0.4%), but soft demand (-14.9% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Price range
Great£8.83–£37.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.59avg listing price — sweet spot $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,237.05avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay£103K£103K/yr · 144K searches
Growth
Bad-14.9%90-day search growth — must beat 0% to launch