41
probe wipes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible23.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great277.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.21avg listing price — sweet spot $15–$100
Market size
Bad£89K£89K/yr · 41K searches
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Price range
Bad£5.12–£16.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand