pool salt
Worth a lookShows demand growing +581.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+581.4%90-day search growth — must beat 0% to launch
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Avg price
Great£17.87avg listing price — sweet spot $15–$100
Price range
Great£5.08–£54.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,382.65avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad£12K£12K/yr · 7K searches