45
platters for party food
Skip itPrices mostly outside the sweet spot ($6.46–$13.49) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Good917.58avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.52avg listing price — sweet spot $15–$100
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Market size
Bad£72K£72K/yr · 202K searches
Price range
Bad£6.46–£13.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand