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Skip itSoft demand (-22.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,549.47avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Avg price
Okay£10.63avg listing price — sweet spot $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£79K£79K/yr · 409K searches
Growth
Bad-22.2%90-day search growth — must beat 0% to launch
Price range
Bad£6.97–£16.26cheapest to priciest tracked listing — scored on the share inside $15–$100