51
picture hanging wire
Worth a lookShows searches that convert (19.7% search→purchase), but prices mostly outside the sweet spot ($2.75–$8.36) keeps it on the watch list.
Conversion
Incredible19.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great381.26avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay£140K£140K/yr · 157K searches
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
Avg price
Bad£4.53avg listing price — sweet spot $15–$100
Price range
Bad£2.75–£8.36cheapest to priciest tracked listing — scored on the share inside $15–$100