67
picket fence
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Incredible£31.70avg listing price — sweet spot $15–$100
Review moat
Great300.35avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good£4.18–£128.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+33.0%90-day search growth — must beat 0% to launch
Market size
Okay£107K£107K/yr · 379K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand