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penetrating oil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,822.89avg incumbent reviews — the moat a new listing must climb
Market size
Okay£146K£146K/yr · 139K searches
Growth
Okay+1.7%90-day search growth — must beat 0% to launch
Avg price
Bad£8.22avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
Price range
Bad£2.68–£16.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand