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39

pc fans

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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 48Growth 26Conversion 30Competition 38Returns 56Price range 87Avg price 95Brand share 8Review moat 34Quality gap 25

Avg price

Incredible£22.94

avg listing price — sweet spot $15–$100

Price range

Great£6.54–£88.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.8%

return rate — above 5% kills the launch gate

Market size

Okay£263K

£263K/yr · 471K searches

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,140.08

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Growth

Okay+0.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad97%

top-5 brand share — brand-locked demand