38
pat tester
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible51.77avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Market size
Good£379K£379K/yr · 78K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£281.93avg listing price — sweet spot $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Competition
Bad74%top-5 click share — a locked-up shelf
Price range
Bad£4.99–£472.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-17.7%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand