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paper gift bags
Skip itA small market ($67K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,524.52avg incumbent reviews — the moat a new listing must climb
Growth
Okay+18.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad£3.52–£17.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.02avg listing price — sweet spot $15–$100
Market size
Bad£67K£67K/yr · 134K searches