54
packing
Worth a lookShows low returns (0.2%), but a small market ($46K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.07–£27.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.37avg listing price — sweet spot $15–$100
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Review moat
Bad7,599.11avg incumbent reviews — the moat a new listing must climb
Market size
Bad£46K£46K/yr · 73K searches
Signals No Dominant Brand